BD Beta uses its refined data collecting systems to create an advanced depiction of a client’s brand or product’s competitiveness in the Ethiopia market.
Product Testing and Brand Monitoring
Whether a client is introducing a new product to market or wants feedback on their newly altered design, BD Beta has an excellent team of managers across the country enabling a swift consumer response nationwide.
Our team of managers and network of agents, system of collection and reporting methods were developed specifically for the Ethiopian market. We are empowered through our local expertise to deliver excellent results otherwise difficult to attain.
In addition, our partnership with foreign-based data-analytics company has allowed for us to provide a top-notch social media brand monitoring and PR maintenance & remedies.
Ideal for mass consumer goods, our product testing and brand monitoring gives your product the best possible entry to the market and lets you keep a finger on the pulse, creating tangible solutions for maintaining a competitive edge.